Cate and her son.

Pheelin' Good: The Story of Our Sensory-Friendly Clothing Brand

Hey there!

My name is Cate, and I am a proud mum and entrepreneur. I am thrilled to tell you about my newly launched children's clothing brand, Pheels! As a parent, I know all too well the struggles of finding stylish and comfortable clothes for our little ones. But what happens when your child has sensory sensitivities? It can be a real challenge to find clothes that they can feel comfortable in. That's where Pheels comes in.

My journey with Pheels began when I realised that there were no clothing options available that catered to children with sensory sensitivities. It's a battle that I faced daily with my own son, who struggled to wear regular clothing, finding irritating tags, thick seams, and scratchy fabrics unbearable. But as a mum, I refused to accept that this was just something he had to endure. I wanted to create a solution for not only my child but for all the other families out there that were suffering with the same issue.

So, I got to work! And after more two years of blood, sweat, tears, loads of love and help from some amazing friends, we launched Pheels in February 2023. Our clothing line is designed to be fashionable and sensory-friendly, meaning that it is both comfortable and stylish. We use high-quality materials that feel great against the skin, with flat seams, no tags, or scratchy embellishments. We use calming colours and our fit is slightly slim to cater for children with low muscle mass. We want your child to feel comfortable and confident in their clothes, making choosing what to wear a fun and stress-free experience.  

But our mission goes beyond just creating clothes that feel good. We want to help neurodiverse children and those living with tactile sensitivities to feel included, supported, and valued. We want to be a resource for parents who are struggling to find clothes that work for their child's unique needs. We believe that everyone deserves to feel good in their skin, no matter their challenges, because we are all prefect and beautiful in our own unique way.

Cate's son looking at a grasshopper

Our designs are playful, colourful, and affordable! We offer a range of styles, from fun tie-dye to brilliant basics. And we're just getting started! We're currently working on launching a girl's collection, so stay tuned!

We’re excited to be able to work with Racing With Autism Australia (RWAA). This incredible charity provides support to children and adults all across Australia who are living with autism by supporting their participation in competitive motorsports. RWAA creates sensory-friendly environments for their racers and work to make them feel accepted, appreciated, and valued. We are proud to support such an important cause and grateful for the opportunity to collaborate with an organisation that is making a positive impact.

If your interested in learning more about the amazing work Jess and her team at RWAA do, you can visit their Facebook page RWAA or at www.RacingWithAutismAustralia

Racing with Autism Australia Logo

I am incredibly proud of what we've accomplished so far with Pheels. We've created something truly unique and meaningful, and I can't wait to see how our brand grows and evolves in the coming years. If you're looking for comfortable and stylish clothing for your child, I encourage you to check us out. We would love to help your little one “pheel” their best!

Thanks for taking the time to read about Pheels, and I hope to see you soon!

🖤 Cate

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